Lidl Romania, in partnership with the Romanian Police, runs an annual children's road-safety education programme, now in its eighth edition. 7Code designed and built the web app behind it: a public landing experience plus an authenticated kids-and-parents space with quizzes, levels, video lessons, and a points-based gamification engine. Stack: React on the front, a Nest.js API on Heroku-hosted infrastructure. Six-month delivery covering front-end, back-end, QA, deployment, and ongoing support.
Make road-safety education actually fun for children, without compromising the seriousness of the message.
An educational programme run by a national retailer and a national police force has to be safe, accessible, and educational, and a children's product has to be engaging or it dies on the homepage. The challenge was to build a gamified web app that earns the seriousness of the brief while genuinely working as a kids' product, with parent guidance and inclusive design at the centre.
- A children's audience with all the engagement and accessibility considerations that entails
- Multi-stakeholder content (Lidl Romania + Romanian Police) requiring careful approval flows
- Public + private split: open landing experience plus authenticated gamified space
- Annual programme cycle, the platform has to evolve each year without disruption
Public landing, authenticated kids' space, and a gamification engine on React + Nest.js.
We split the web app into a public marketing experience and an authenticated child-and-parent space. The authenticated space is built around episodes, levels, quizzes, and video content, each anchored in a points-based gamification engine that rewards progress and unlocks the next level. Stack: React on the front, a Nest.js API, and Heroku-hosted infrastructure. A back-office lets Lidl and Police content owners manage episodes, levels, and reporting independently.