WholeSum is a UK-based AI / data-analytics startup that turns unstructured qualitative text, surveys, reviews, interview transcripts, into reproducible, statistically-grounded insights. We partnered with WholeSum to validate self-serve demand and drive direct API adoption through a clean, fast UX focused on time-to-insight. The product was designed in 4 weeks, built in 10 weeks, validated through 2 weeks of UAT, and shipped on time on Next.js + Nest.js + PostgreSQL with S3, Cognito, and Elastic Beanstalk on AWS.
A self-serve UX that's fast, clear, and immediately valuable, on a tight clock.
The product had to feel effortless: upload your data, get insights, navigate the results, without a sales call or a manual onboarding. That meant carefully mapping every user flow, iterating with users, and shipping a stable, intuitive experience inside a fixed delivery window.
- Strict timeline, 4 weeks design, 10 weeks development, 2 weeks UAT
- Self-serve UX requirements demanded careful flow mapping and iteration
- Speed, clarity, and immediate value had to coexist with rigorous QA
- Needed a tech foundation that could grow with API adoption post-launch
Speed, clarity, and immediate value, end to end.
We delivered the full product lifecycle, from product strategy and design to development, testing, deployment, and ongoing maintenance. Our approach centred on speed, clarity, and immediate value, ensuring users could interact with the product effortlessly while the system delivered rapid, automated analysis.
What changed.
The self-serve MVP is live and in use. 7Code has excellent communication and project management skills. The team is quick to respond to the client's needs. The client is pleased with the outcome and the team's technical leadership.